Content curation allows you to discover, gather and present digital information pertaining to a specific subject matter. Some people might still be calling content curation a ‘buzzword’ but the truth is that it is fast becoming an essential part of online marketing. The difference between content marketing and content curation is in the former you generate new content whilst in the latter you collect data from various sources and deliver it in an organized manner. A content curator is not responsible for generating new content but their job is to gather relevant data and unknown facts regarding a specific category and present this information in one coherent whole to the readers.
Content curation is your RSS feed, the links posted on blogs, your social media feeds or any online news mash-up. The content is varied and diverse. From videos to articles and pictures, to podcasts, anything that can be shared can also be curated. You experience content curation firsthand in the form of Twitter and Facebook’s newsfeed. There is a plethora of information on the internet. To make the most of your content curation experience for your business, you need to select the most updated, relevant content you can find.
Just like you always want the best of the best, similar is the case with content curation. Readers are encouraging the idea of content curation as it allows them to see the latest trends in a particular niche. They step aside from content that is not relevant to them. Most companies use content curation for thepurpose of driving Search Engine Optimization (SEO). Companies increase their chances of exposure by content curation on particular subjects. Here are five steps you can start following now to start curating like a pro: (more…)Read More →